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From Good to Great by Jim Collins
Built to Last by Jim Collins
Marketing for Dummies by Alexander Hiam
Small Business Marketing for Dummies by Jim Schell
The Wizard of Ads by Roy H. Williams
A Crash Course in Marketing by David H. Bangs
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The Brand Gap by Marty Neumeier
Zag by Marty Neumeier
Guiding Growth: How Vision Keeps Companies on Course by Mark Lipton
The Ten Commandments of Business Failure by Donald R. Keough
10 Ways to Screw Up an Ad Campaign by Barry H. Cohen
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