books

We love reading and here are a few of our favorites.

  • From Good to Great by Jim Collins
  • Built to Last by Jim Collins
  • Marketing for Dummies by Alexander Hiam
  • Small Business Marketing for Dummies by Jim Schell
  • The Wizard of Ads by Roy H. Williams
  • A Crash Course in Marketing by David H. Bangs
  • The Brand Gap by Marty Neumeier
  • Zag by Marty Neumeier
  • Guiding Growth: How Vision Keeps Companies on Course by Mark Lipton
  • The Ten Commandments of Business Failure by Donald R. Keough
  • 10 Ways to Screw Up an Ad Campaign by Barry H. Cohen
  • Made to Stick by Chip Heath and Dan Heath