limelight airlink

AirLink

Need: Air Life of Oregon had to change their corporate identity within eight weeks, to meet an important deadline.

Solution: The new logo emphasizes the most vital aspect of the organization: sustaining the patient’s heartbeat, embodied in the stylized electrocardiogram ‘blip’. Complementing the ‘blip’ are tapering arcs, suggesting the swift rotation of rotor and propeller.

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