Pine Tavern Restaurant and Bar
Need: Pine Tavern, under new ownership, wanted to refine their logo to be more relevant to their younger demographic target while maintaining the current clientele and history behind this iconic restaurant in Bend, Oregon.
Solution: Sublime produced an illustrated logo depicting the Pine Tavern presence in Central Oregon in a way that is both iconic and relevant to their current and targeted demographic. The name was updated to Pine Tavern Restaurant and Bar instead of Pine Tavern to communicate the essence of who they are — not just a tavern. Sublime services: design, public relations, media and strategic marketing