Nail Magic

Overview

Home of the original Nail Hardener & Conditioner, created in 1960. Nail Magic began selling moderately in the beginning, as it was not advertised or promoted in any way. However, because of its effectiveness, the rate of sale accelerated rapidly, including new customers who had witnessed personally or learned by word of mouth of the dramatic results being experienced by those using the product. Additional stores throughout the country began accepting the product, and without exception, immediate acceptance provided sales activity beyond the fondest hopes of all concerned.

It was while working as an assistant buyer for Meier and Frank Company in Portland, Oregon, Ron Haken discovered Nail Magic. He noticed that this one little item was continuing to sell out. Nail Magic accounted for a significant percentage of the store’s entire cosmetic sales, without any advertising, sophisticated packaging or special offers. So, in 1976 Ron Haken bought Nail Magic and still owns it to this day.

Details

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